CallTrak utilizes telephony technology to track incoming calls and measure the effectiveness of different advertising mediums. Advertising is a major expense in all dealerships today. If the advertising budget can consistently be directed at the most effective media the result will be increased floor traffic and vehicle sales.

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www.pbssystems.com

CallTrak is a PBS Company

PBS Financial Systems is a Calgary, Alberta(Canada) based company started in the late eighties to provide powerful, useable, and comprehensive software for today's automotive dealers. We have grown from DOS based F&I application to our current Windows 2003 Server Titanium software platform.

PBS is the proven market leader with the depth and experience in developing, deploying, and supporting Windows based Dealer Management Systems.
As a Microsoft Certified Partner, PBS has a direct link to the continuous stream of technical details from Microsoft. We also have the experts on staff - Microsoft Certified Professionals - who have met Microsoft's high standards of technical proficiency.